History and Evolution of SEO
History of Google
Google was founded on September 4 1998 by computer scientist Larry Page and Sergey Brin, which has become the most used web- based search engine.
3 Process in Google:-
*Crawling
*Catching
*Indexing
Crawling, Indexing
Crawling is the process of finding new or updated pages to add to Google crawler sometimes also called "robot" or "spider" or web crawler.
Crawling process involves links to discover the most important pages on the web. Indexing process involves storing information about all the retrieved pages for later retrieval.
4 Types of SEO
*On page SEO
*Off page SEO
*Technical SEO
How to use SEO for beginners?
1.Keyword research. Find what people search for
2.Content creation. Craft content for searches.
3.On page SEO. Make your content as clear as possible
4.Link building. Build trust and authority from other websites.
5.Technical SEO. Help search engines find, crawl and Index your content efficiently.
On page SEO
On page Optimization
On page Optimization also known as on site SEO. It refers to the practice of optimizing webpages to improve a websites search engine rankings. In addition to publishing relevant, high quality content, on page SEO includes optimizing your headlines, HTML tags and images. On page SEO helps search engines analyze your websites and the content connected to it so that it can identify if a searcher's query is relevant to your site. On page only changes the homepage and onsite changes or modifies all the pages.
Web Masters
A webmasters is a person responsible for maintaining one or more websites.
Duties of Web Masters
*creating
*editing
*publishing content on the website
*content placement
*managing a website's appearance
*analyzing traffic through the site
*keeping the site secure.
*optimizing the websites content etc..
Evolution of SEO
Transformation of SEO from an artful practice of keyword stuffing to an elaborate strategy of understanding user intent and providing quality content.
An expert Digital Marketing service company specializes in improving the visibility and search engine ranking of websites through various techniques such as keyword research, on page optimization and link building.
Keyword stuffing
When someone attempts to manipulate their position in the search results by concentrating relevant keywords.
Some SEO practitioners increases keyword density to get a higher ranking, which is considered a Black hat SEO technique. It is not an ethical SEO technique.
White hat SEO involves a web publisher following the guidelines of search engines and working with their algorithms. These algorithms are updated regularly to increase effectiveness and stamp out black hat techniques. Quality of google becomes low because of adding keyword stuffs. So they made changes for increasing quality, made changes in algorithm content specific to link specific.
Link specific Search Engine:-
More links are added to the website to increase the page ranking. While link recommendation increases ranking also increased.
Link selling:-
They started to sell the links. If you receive a warning for selling links the pass Page Rank in Google's Webmaster Tools, you will see a notification message to look for "possibly artificial or unnatural links on your site pointing to other sites that could be indented to manipulate Page Rank." That's an indication that your site has lost.
Quality Link Specific:-
A link that comes from a high domain authority website that is well-trusted by search engines and searches alike. Google introduce a system called Page Rank.
Page Rank
It is an algorithm used by Google search to rank websites in their search engine results. if a link which has page rank that ranking of that website increases. Pag Rank link also started selling. At that time google introduces Passing the juice.
Passing the juice
It refers to the value or equality passed from one page or site to another. If a website references another with a link it transmits its positive property to an extent and therefore give a recommendation from the point of view of the search engine. The more link juice that flows from a linking to a linked site, the more emphatic this recommendation is.
No follow Attribution :-
A no follow link is actually a tag inside the HTML of the link (rel ="no follow") that tells search engine that you don't want them to click the link and therefore you will pass absolutely no link authority to the website you link to.
< a href = "https://www.google.com"> Google </a>
by passing equality the rating or ranking will become low.
< a href ="https://www.google.com"=rel="nofollow">google<a>
No follow link:-
While we adding a link we add rell =no follow attribution. It is called no follow link.
Google Advertisement Program - (Google Ads)
Through google ads you can create online ads to reach people exactly when they are interested in the products and services that you offer. It is a product that you can use to promote your business, help sell products or services, raise awareness, and increases traffic tour website.
Google auto Suggest:- 2008
It is is a feature within Google search that makes if faster to complete searches that you start to type.
eg:- If we search Kerala ayurvedic center, we get all the words related to Kerala ayurvedic.
Personalized search results
While we are login we search for what all things that will saved by google. After somedays while we search for the same thing it will shows in the priority list.(for trust). A personalized search is when a SE customizes the results based on a users location, search history and known preferences. In 2009 the priority is given to users interaction.
Bounce Rate
It is defined as the percentage of visitors that leave a webpage without taking an action. Bounce Rate may be used as a google Ranking Factor.
By 2010,social media platforms like Facebook and Orkut gain more appreciation among internet users. Even ranking was based on social media considering the influential power.
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