How to optimize SEO Title ?
The part that looks like a headline is the SEO title. Title tags are important for various reasons. Title tags are a major factor in helping search engines understand what the page is about. If we do not give SEO title or while crawling a page google avoid the title, Google takes the title of H1.If no H1 then it takes H2.H1 and H2 tags are used to define HTML headings. H1 defines the most important heading. Most visible portion of a HTML body is called Head Section.
<Meta > Tag
Meta Tags are used to provide additional information about a page to SE and other clients.
example:- The Meta tag defines metadata about an HTML document. Metadata is data about data. <meta> tags always go inside the <head> element, and are typically used to specify character set, page description, keyword, author of the document, and viewport settings.
Description Meta Tag
* No full capital letters.
* Meta description can technically be any length, but google generally truncates snippets to 155_160 characters.
* If page 155_160. If blog post, news post then it will be 150 limit.
* Avoid duplicating meta descriptions.
* Unique
It must no be too short or too long.
Open directory project(ODP)
It is a multilingual open content directory of world wide links that is constructed and maintained by a community of volunteer editors. Google trust this.
Robots Meta Tag
It is an HTML tag that goes the head tag of a page and provides instructions to bots.
<meta name="robots" content= "index, follow"/>
<meta name ="robots" content ="nood p"/>= "noy dir"/>
* First URL will check
* Name check
* Metatag check
* Body portion check
SEO Title Optimization
* Focus on the keyword
* Meaningful sentences
* No spelling mistakes or grammatical mistakes.
* Make it attractive and impressive
* No full capital letter
* 55 to 60 characters.
* Pixel width limit is 512
* Not full small letters
* Minimum 3 words
* No title duplication
* Unique
* The description given on page must not be given to others pages.
Cannibalization
An SEO issue that occurs when multiple pages on a site compete with each other for the same google rankings. Pages compete when they target the same keyword and satisfy the search intent. ie., serve the same purpose.
Image Optimization
It is a process of delivering high quality images in the right format, dimension, size and resolution while keeping the smallest possible size.
Sand Box
While crawling the webpages some web pages are not ranked well in google search results. The idea behind this is that google may place newly created websites in a "Sand box" for a certain period of time. During this time, they may be unable to rank well in search results, as google wants to evaluate their quality and prevent spam.
It is a temporary data base where confusing pages are stored.
Landing page
In digital marketing, a landing page is a standalone web page, created specially for a marketing or advertising campaign.
Landing pages are more focused than other areas of your website, allowing you to give someone information about one specific offering.
Overview page
If brings together information from different sources that support a specific task or information need. Its the first place you land when opening your google Ads account, and includes a summary of your performances and important insights. You will find an overview for your entire account, and for individual campaigns and ad groups.
Content Optimization
It is the process of making sure content is written in a way that it can reach the largest possible target audience.
* Simple Content
* Starting sentences more relevant
* Full stop then space
* Avoid lengthy sentences
Keyword density
Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percent of the overall word count.
Anchor Text
Anchor text is the visible, clickable text in a hyperlink. It is what allows users to navigate from one webpage to another. Crawling process will increases.
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